Time flies. I cannot believe that it’s already more than three years since I first met a teenaged Inch Chua at the Kopitiam in Novena Square to talk about Allura’s Baybeats debut later that year. In that interview (you can read it in its entirety here), Inch told me how she had since the tender age of 14, been a big follower of the Singaporean indie scene. Two years later, she saw Marchtwelve live and that experience inspired her to sing in a band.

Fast forward to 2010, and Inch is definitely the “IT” girl of the Singapore music scene. She is everywhere – newspapers, magazines, online, TV, on stages all across Singapore – everywhere. I am proud that ultimately, she is still that”indie” kid I met in 2007 and that she achieved her current solo success on her own terms. More power to Inch, is what I say!

And so I decided to dedicate this Sunday morning’s PoPTV to Inch and to wish her more and more success in the years to come. She deserves all the attention she is getting and more… deservedly so. Enjoy…


Video by Patrick Chng (Walk On Music)

“Rule the World”

Directed by Han West

Cinematography/Design by Laetitia Gangotena

Filmed at Tisch School of the Arts Asia

“Devotion in Reality”

Directed/Edited – Benjamin Tan aka jmin

Photography – Quek Jia Liang

Animation Supervisor – Daniel Lee

Art/Concept Direction – Inch Chua, Clarence Aw

Production Manager – Jane Koh

Official Reflector holder and Manager – Willy Tan


You can read my reviews of Inch’s music here and there.

Official Site

… still there’s more …