Kim Gordon has released the title track from her new album, accompanied by a striking video that places the singer-songwriter in a frenetic shopping-mall setting. The song and clip preview themes Gordon explores on Play Me, while she also unveils a European and North American concert run tied to the record’s release.
The video, directed by filmmaker Barney Clay, unfolds amid crowded corridors and clipped faces, employing visual censorship that echoes the album’s critique of technocratic fascism. Short, tightly edited and deliberately disorienting, the clip reframes everyday consumer spaces as sites of surveillance and control.
Play Me is Gordon’s third solo LP; it arrives Friday, March 13. As co-founder of Sonic Youth, Gordon’s solo work is closely watched by critics and fans alike for how it builds on the band’s legacy while taking on contemporary political and cultural currents.
The record’s release is being matched by a tour that spans multiple festivals and theater dates across Europe and North America. The route includes major cities and a mix of festival appearances and theater bookings, offering several chances to hear the new material live.
- 04-02 — Los Angeles, CA — Sid The Cat
- 04-11 — Den Haag, NL — Rewire Festival
- 04-12 — Nantes, France — Variations Festival
- 04-14 — London, UK — O2 Shepherds Bush Empire
- 04-15 — Bruxelles, Belgium — Ancienne Belgique
- 04-17 — Paris, France — Le Trianon
- 04-19 — Berlin, Germany — Huxley’s Neue Welt
- 04-20 — Wroclaw, Poland — A2
- 04-21 — Warsaw, Poland — Progresja
- 06-23 — Chicago, IL — Metro
- 06-24 — Minneapolis, MN — First Avenue
- 06-25 — Milwaukee, WI — Summerfest
- 07-23 — Denver, CO — Ogden Theatre
- 07-25 — Seattle, WA — Neptune Theatre
- 07-26 — Portland, OR — Revolution Hall
- 07-27 — Vancouver, BC — Hollywood Theatre
- 07-29 — San Francisco, CA — The Castro Theatre
Taken together, the single, video and tour form the first major public roll-out for Gordon’s latest artistic phase. For listeners, the single offers a concentrated statement of the record’s concerns; for live audiences, the dates present an early opportunity to hear how these themes translate on stage.
More broadly, the release arrives at a moment when debates about surveillance, corporate power and visual censorship remain prominent in public conversation—making Gordon’s aesthetic choices and lyrical focus timely as well as artistically consistent with her past work.
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