France’s Carlotta Films will represent U.S. restoration house Artcraft Pictures’ catalogue in France, led by Clara Bow’s 1927 breakout film It, industry outlet Variety reported, noting the deal covers multiple rights across the market.
Variety said Carlotta will handle Artcraft’s Hollywood classics in France, with It named as a centerpiece of the agreement; the report identifies the arrangement as a French distribution partnership for restored silent-era titles.
Clara Bow’s performance in It (1927) is widely credited with making her Hollywood’s original “It Girl.” Olivia Rodrigo, Taylor Swift and more explored how modern artists reference early Hollywood icons, a cultural thread Variety flagged by mentioning Taylor Swift’s recent homage to Bow in a song.
The Variety dispatch, datelined Lyon, described the deal as Carlotta representing Artcraft’s catalogue “across all rights in France,” positioning restored classics for theatrical runs, home video and festival screenings, according to the article.
Artcraft Pictures is identified in the Variety coverage as the U.S. restoration and rights holder bringing a set of Hollywood classics to European distribution via Carlotta; the piece frames It as a headline title likely to draw attention to the package.
Clara Bow’s 1927 role in It has long been cited as her breakout; reference sources note that the film popularized the “It Girl” label and propelled Bow to box-office stardom in the late 1920s.
Why this matters: restorations and curated distribution deals can reintroduce silent-era films to new audiences and festival circuits, and Carlotta has a history as a French distributor of classic cinema, making it a logical partner for Artcraft’s restorations.
Collectors and classic-film programmers will watch how Carlotta stages the Artcraft titles, and whether It (1927) receives special presentations or new restorations in French cinemas and events.
Sources
- Variety — reported the French distribution deal between Carlotta Films and Artcraft Pictures and named It (1927) as the lead title.
- Britannica — summarizes Clara Bow’s career and confirms that her role in It (1927) earned her the nickname “It Girl” and marked her breakout.
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