Alex Cooper’s push from podcasting into television suffered a quick reversal as Hulu has declined to renew her reality dating series after a single season, industry outlets report. The development underscores the challenges creators face when scaling digital brands into mainstream TV, and it reshuffles a busy slate of projects tied to Cooper’s Unwell Productions.
The show, launched March 26, placed two dozen singles aboard a luxury yacht and combined competitive tasks with dating scenarios to determine which contestants earned access to the ship’s perks. Hosted by reality personality Gabby Windey, the nine-episode run sought to blend game-show mechanics with relationship drama.
Cancellation and immediate fallout
Variety confirmed Hulu’s decision to cancel the program after its inaugural season. Page Six reported that the series struggled to build a steady audience, which contributed to the streamer’s choice not to move forward.
This marks Cooper’s first venture into unscripted television under the banner of Unwell Productions. While the cancellation closes that chapter, it does not appear to halt Cooper’s broader ambitions in both unscripted and scripted entertainment.
What’s still in motion
Cooper has several projects either on screens or in development across multiple platforms. They indicate a continued push into TV and beyond despite the setback.
- Unwell Winter Games — A reality competition series that debuted on YouTube earlier this year; a Summer Games edition is slated to start in early September.
- Let’s Marry Harry — A Netflix dating-game show featuring reality star Harry Jowsey; part of Cooper’s growing relationship with streamers.
- You Deserve to Know — A scripted project in development at Hulu, attached to actors Nina Dobrev and Paul Wesley.
Beyond television, Cooper’s profile was built on the success of the podcast Call Her Daddy, which moved from Barstool Sports to become a top program on Spotify and launched the Unwell brand. That digital foundation has been the springboard for her production deals and business experiments.
Not all ventures have prospered. Page Six recently reported that Unwell Beverages, the drink line associated with Cooper’s brand, is being wound down less than two years after its introduction. Still, Cooper continues to expand her production roster while preparing for a major personal milestone: she and husband Matt Kaplan are expecting their first child.
Why this matters now
Streaming platforms are increasingly selective about which creator-led formats they carry, and early cancellations can influence how networks and advertisers evaluate partnerships with digital stars. For creators like Cooper, the result is a mixed lesson: strong audience reach in podcasting does not automatically translate into television viewership.
For viewers and industry watchers, the outcome will be one to watch. Cooper’s ability to pivot—between online series, streamer projects and scripted development—will shape whether this cancellation is a temporary setback or a more meaningful course correction.
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