“Primitive Girl” (off upcoming new album A Wasteland Companion)

Merge Records artist M. Ward is probably best known nowadays as Zooey Deschanel’s partner in She & Him or a member of Monsters of Folk.  Of course, the critically acclaimed singer-songwriter has been recording and releasing his own material for over a decade now and new album, A Wasteland Companion will be Ward’s eighth LP. “Primitive Girl” is the lead single for Ward’s new album and to these ears, it’s poppy veneer seems a mild departure from Ward’s more classicist/rootsy ventures. In fact, in some ways, it does appear to be similar to Ward’s She & Him excursions. The song structure itself is still fairly old-school and typical of Ward’s sonic preferences but overall, rather slight. That all said, it is meant to be lead single and in that respect it should do the necessary to generate interest in the upcoming album. Review to come…


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