‘Kamen Rider’ Studio Toei Frames Generative AI Rules, Sets First Video Games for 2027 — Toei president and CEO Fumio Yoshimura said the company has drawn up rules for generative AI and already begun using AI in film and video production, speaking at the Taiwan Creative Content Fest in Taipei.
Yoshimura told the conference that Toei has a dedicated team working on AI and has “drawn up rules for generative AI,” and that the studio is using AI tools in its production pipeline, according to Variety’s coverage of his remarks.
The company also confirmed plans for a new games label, Toei Games, and a slate of original titles aimed at the PC market with releases slated for early 2027. Variety reports the Toei Games lineup includes multiple original projects that the company plans to publish under the new brand.
Toei’s move builds on prior steps by its animation division toward AI-assisted workflows: the studio has previously discussed applying AI to storyboarding, coloring and other production tasks, a shift reported in industry coverage going back to 2025.
Why it matters: framing internal rules signals Toei’s attempt to govern AI use rather than ban it, and launching Toei Games shows the company is expanding beyond adaptation of existing franchises into original IP development for interactive media.
The article that reported Yoshimura’s remarks also notes Toei established the Toei Games publishing label earlier this year and has presented its first titles publicly, indicating the company is moving from announcement to market preparation ahead of its 2027 release window.
Sources
- Variety — reported Fumio Yoshimura’s remarks at the Taiwan Creative Content Fest, Toei’s generative-AI rules, use of AI in production, and Toei Games’ planned 2027 slate.
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