Disney’s streaming services are raising subscription fees again, with new rates taking effect later this month. The price moves principally affect the platforms’ premium, no-ad tiers and arrive as several major streaming players have recently pushed prices higher.
The largest single increases hit the no-ad plans. Disney+’s premium tier will climb from $18.99 to $21.49 per month — a roughly 13% jump — and Hulu Premium will move up by the same amount and to the same new price. The combined no-ad bundle for both services will rise $2, from $19.99 to $21.99 per month, making the bundle only about 50 cents more than subscribing to either service individually.
Lower-cost, ad-supported subscriptions will also become marginally more expensive. Both Disney+ and Hulu ad-supported plans are being increased by $0.50, to $12.49 per month, while the ad-supported bundle will remain at $12.99. According to Bloomberg, the changes apply to new subscribers beginning Wednesday, September 23; current customers will see the higher fees on their next billing cycle.
How the prices change
| Plan | Previous price | New price | Change |
|---|---|---|---|
| Disney+ ad-free (Premium) | $18.99 | $21.49 | +$2.50 |
| Hulu ad-free (Premium) | $18.99 | $21.49 | +$2.50 |
| Disney+/Hulu ad-free bundle | $19.99 | $21.99 | +$2.00 |
| Disney+ ad-supported | $11.99 | $12.49 | +$0.50 |
| Hulu ad-supported | $11.99 | $12.49 | +$0.50 |
| Disney+/Hulu ad-supported bundle | $12.99 | $12.99 | — |
These increases follow a string of recent adjustments across the streaming sector. In August, Apple TV+ raised its monthly fee from $12.99 to $14.99, while Peacock bumped its ad-supported Premium plan and its ad-free Premium Plus tier by several dollars. For consumers juggling multiple services, the cumulative effect can be meaningful.
What this means for subscribers varies. Some households may find the bump small enough to absorb; others will reconsider whether to keep premium, no-ad plans. Options that viewers commonly weigh include shifting to ad-supported tiers, sharing plans where allowed, or cancelling lower-use services. Timing matters: because the new fees are applied on billing cycles, checking the account renewal date will tell users when the higher charge will appear.
- Effective date: New subscribers — September 23; existing subscribers — on their next bill.
- Main impact: Largest increases are on no-ad plans; ad-supported plans see modest rises or no change for bundles.
- Market context: Part of a wider trend of price adjustments across streaming platforms this year.
The sector appears to be normalizing higher prices as companies balance content budgets and revenue targets. For now, subscribers should review billing settings and upcoming renewals to avoid surprises. News outlets will continue tracking any further changes and promotional responses from the services.
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Hello, I’m Beckett. I cover series and show news for you to make your evenings more captivating.