The ORIGINAL_KEYWORD opened on Oxford Street on November 4, 2026, where transgender rights protesters gathered outside the new flagship as the store launched in London.
Variety reported that a small group of demonstrators assembled outside the Oxford Street entrance during the opening, carrying signs including “protect trans lives” and “stop funding trans erasure.”
Warner Bros. Discovery Global Experiences planned the flagship to span more than 21,000 square feet across two floors at The Ribbon development, with the company and industry coverage saying the site was due to open on November 4.
The store is described in promotional material as an immersive space inspired by Diagon Alley, with themed rooms and exclusive products created for fans, according to retail reporting ahead of the launch.
Local and industry coverage has shown the opening drew both fans and protesters, continuing a public debate that has accompanied the franchise because of author J.K. Rowling’s public comments on gender identity.
The new flagship and the protests are separate actions reported by outlets covering the launch and the demonstrations; Variety provided the reporting on the protesters and retail outlets provided the details on the store’s size and opening date.
Sources
- Variety — reported protesters outside the Oxford Street opening and described signs carried by demonstrators.
- Retail Technology — reported the flagship’s November 4 opening date and that the store spans more than 21,000 sq ft across two floors.
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