Sadie Sink stars in the second chapter of Calvin Klein’s fall 2026 “Feel the Fit” denim campaign, unveiled today, September 1, following the campaign’s debut with Tate McRae just a week earlier. The multi-chapter campaign puts denim at the forefront, capturing the confidence and personal style that comes from finding the perfect pair of jeans.
In her campaign video, directed and photographed by Aidan Zamiri, Sink transforms everyday moments into a celebration of denim confidence. She taps into peak-era Lizzie McGuire energy, using a hairbrush as a microphone and a traditional fan as a stand-in wind machine while dancing to Willa Ford’s 2001 track “I Wanna Be Bad.” The visual captures the playfulness and self-assurance of putting on the perfect jeans.
The campaign showcases Calvin Klein’s core denim lineup, featuring silhouettes including the ’90s Straight Jean, the Low Rise Baggy Jean, and the High Rise Loose Jean. According to the brand, tapping fresh talent like Sink furthers Calvin Klein’s legacy of keeping its finger on the pulse while bringing each generation’s sensibility to the brand’s “signature sensuality and stripped-back style.”
Sink’s involvement marks a significant moment in her career trajectory. Between wrapping the final season of Netflix’s Stranger Things and her recent appearance in Spider-Man: Brand New Day, which released July 31, 2026, the actress has been having what Teen Vogue described as “a huge year.” Her casting in the Marvel film as Jean Grey expanded her reach into blockbuster franchises, and the Calvin Klein campaign signals the brand’s confidence in her as a cultural touchstone for a new generation of denim consumers.
Aidan Zamiri, the Glasgow-born director and photographer behind the campaign, has become a prominent figure in fashion and music visual direction. Known for his work with artists like Charli XCX and his feature film “The Moment,” Zamiri has developed a distinctive creative voice that blends performance with product storytelling—precisely the approach that brings Sink’s confident energy to the forefront of the “Feel the Fit” narrative.
The multi-chapter structure of “Feel the Fit” reflects a broader shift in how luxury brands approach celebrity partnerships. Rather than a single announcement, the staggered rollout—beginning with McRae’s debut on August 26 and now Sink’s chapter—extends the campaign’s cultural presence and allows each talent to bring her own interpretation to the theme of denim confidence. The campaign underscores Calvin Klein’s enduring strategy of positioning denim as a vehicle for self-expression and personal empowerment.
Sources
- Teen Vogue — Exclusive first look at Sadie Sink’s “Feel the Fit” campaign video, campaign details, and Sink’s recent career momentum
- WWD — Confirmation of Sadie Sink as second-chapter star, Tony Award nomination, and campaign direction by Aidan Zamiri
- Design Scene — Campaign structure and Aidan Zamiri’s direction of both Tate McRae and Sadie Sink chapters
- Billboard — Tate McRae as first chapter star and campaign launch date (August 25, 2026)
- The Fader — Aidan Zamiri’s background and creative work in music and fashion
- Variety — Sadie Sink’s Spider-Man: Brand New Day role and MCU debut details
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