Into their second single for Sony Music, it’s clear that The Sam Willows have honed their pop technique to a tight construct with “For Love” – the chorus comes with soaring banks of vocals even if the familiar melody does not move listeners that much.
The song recalls Imagine Dragons, Of Monsters & Men and even the quartet’s own “Glasshouse”. Not quite as incongruous as its predecessor “Take Heart”, this time the electro-pop elements complement the song rather well.
The message behind the video is strong and to the band’s credit maintains a personal emotional connection. It might be too close to the bone for many people but if pop music can be used to touch hearts, minds and souls in this manner then kudos to The Sam Willows for at least, taking their best shot at making a statement!
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