I like to say that there are two kinds of music – the music that I like and the music other people like. Music is subjective so it is only an opinion and I cannot definitely say that the music another person likes is bad. All I can say is that I don’t like that music.

BUT I can – and should be able to – give reasons for holding that opinion. For many casual music listeners, the reason why they like certain music is because the music is played often on the radio or because their friends like that certain music as well.

Herd mentality, in other words. The same argument applies to other forms of entertainment as well – like movies and TV. And this is a function of marketing and branding which in the modern era accounts for most music artistes’ popularity.

So … rest assured that when it comes to music that I like or dislike, there are cogent grounds for doing so. What about you?

still there’s more

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