“But I certainly believe it’s not a gimmick. It’s a story that we spent a long time on, that’s compelling and captures the zeitgeist of the world. It will make readers wonder how the heck we’ll get out of this.” These are the words of Marvel executive editor Tom Brevoort when asked if making Steve Rogers/Captain America a Hydra double-agent was a “gimmick”.
Well, the 2nd issue of Captain America: Steve Rogers is out and guess what? It’s a fucking gimmick! Basically, The Red Skull has manipulated events such that Rogers is given false memories of being a Hydra double-agent.