Day: March 31, 2021

SUPERHERO MOVIE GENRE (ANALYSIS)SUPERHERO MOVIE GENRE (ANALYSIS)

Superhero Movie Genre

The superhero movie genre is now the dominant genre in the entertainment industry. From a 1% market share in 1998, the superhero movie genre grew to a 20% market share in 2018. Marvel Studios – now owned by Disney – is the undisputed leader in the genre earning over $22 billion at the global box office in about 12 years, since the release of Iron Man in 2008. 

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