There were three emails from major labels that I received in this past week that indicates that Singapore English pop may just be turning a significant corner. Three releases from Singapore bands that have already made an impact on a pop fan base in Singapore. That is something that has not happened since… the 1960s and the 1990s?
Granted, there is not much rock ‘n’ roll evident from the new batch of popstars-in-waiting but perhaps that is a reflection of the audience’s taste more than anything else. In any case, what we have are three singles viz. “Sixty Five” by Gentle Bones, “Take Heart” from The Sam Willows and Trick’s “Some Girls” with their obligatory accompanying videos. So let’s take a look, shall we?
First off, Gentle Bones’ “Sixty Five” is a musical tie-in to the upcoming 1965 movie and is rather downbeat and dramatic amidst its lush orchestration. The video matches the somewhat sombre mood showcasing obtuse dancing and moody lighting, capturing the tone well. Look out for a cameo from producer Leonard Soosay (with cat).
Next, The Sam Willows’ “Take Heart” emphasises all the manifest strengths of this lively quartet with the video deftly highlighting energetic dancers as the song’s hybrid hipster folk/EDM hedges all bets well enough. With its bright rainbow colours, it’s seems to provide an interesting counterpoint to the Gentle Bones’ video. Coincidence or design? Mm??
Finally, “Some Girls” finds Trick hoping to emulate their American hip-hop cousins with some T&A and risque lyrics. Somewhat daring by staid Singapore standards, at least one cannot accuse Trick of not trying to provide a visual representation of the song itself. Considering how popular hip-hop is worldwide, it’s a commendable effort.
Taken in the context of mainstream pop, these singles can stand up to anything out there and hopefully with a certain amount of marketing muscle from the major labels involved, these pop star hopefuls will become household names in Singapore and beyond!
… still there’s more …