PoPINIONS: WILL STREAMING SERVICES & MAJOR LABELS DRIVE THE FUTURE OF THE SINGAPORE MUSIC SCENE?

Attended the inaugural session of Spotify Talks, where a panel consisting of Calvin Wong (Warner Music), Tan Chee Meng (Spotify), Sunita Kaur (Spotify), Linying (Artist) and, Kevin Foo (Foundation Music) discussed the topic “Looking Beyond the Music”.

As we sat listening attentively to the thoughts and opinions of the panellists, we were struck by a couple of points.

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PoPINIONS: HOW TO MAKE SINGAPORE-MADE MUSIC AN INTEGRAL PART OF SINGAPOREAN LIFE

This article is meant to be read together with this one.

Folks in Singapore love music. Just not music made in Singapore.

According to the findings of PWC’s latest Global Entertainment and Media Outlook, Singapore’s music market was worth US$73m in 2016, up 3.1% from the previous year. Not only that, a buzzing live music business should boost total music revenue to US$89m in 2021!

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PoPINONS: THE MUSIC INDUSTRY HAS BEEN CHANGED IRREVERSIBLY BY TECHNOLOGY SO WAKE UP IT’S NEVER GOING BACK TO WHAT IT WAS BEFORE.

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I have been listening to rock music since I was an early teen. Back then, my access to rock music was via vinyl, cassette and 8-track mainly. This access was limited by one thing – money. In order to get access to the music, you had to pay for it! And that meant that you had to budget for the music you wanted to buy. Of course, there were ways of circumventing this limitation and expanding the amount of music you could listen to.

Pirated records was the main avenue – whether it was by purchasing pirated records (which were cheaper) or getting a friend to reproduce the record of your choice on cassette. If you were desperate enough, you could even try to record songs off the radio onto cassettes. Money was the problem and ways and means were devised to ensure that you would get maximum bang for your buck, so to speak.

This paradigm shifted with the development of digital music & the mp3. No longer did you need to purchase vinyl or cassette (8-track had gone the way of the dinosaur already) but mp3s allowed a music fan to listen to music on the computer or dedicated mp3 players. In 1999, with the arrival of Napster — a pioneering peer-to-peer file sharing Internet service that emphasised sharing audio mp3 files — the door was opened that led to a seismic shift in how music could be listened to, which signalled the end of the music industry that had enjoyed commercial success for decades (especially with the introduction of Compact Disc technology).

Imagine pirated music on a scale never before imaginable – the music industry basically crashed with sales dropping year to year at an alarming rate. This decline was partially arrested when Apple entered into the music industry with iTunes – initially resisted by the record labels and still rather reluctantly embraced.
In the decade following the launch of Napster, both MusicNet and Pandora were established in an attempt to monetise the new ways in which technology allowed fans to consume music. However, the main hinderance was that music piracy had ruined audiences to such an extent that fans were no longer willing to pay for digital music.

This is where Spotify and the concept of freemium took hold – allowing its members to have unlimited access to its music streaming catalogue for free but with advertising. Premium membership, of course, dispensed with the advertising for a monthly fee. This has caught on with fans with other services sprouting soon after (Rdio and Deezer). However, labels and artists remained less than enthused as the revenues were relatively modest compared to the heyday of the compact disc. Other streaming services like Tidal and Apple Music soon appeared as well – with a firm commitment to paid services although the jury is well and truly out on whether fans are willing to pay for music streaming.

Whichever way the streaming wars pan out and even if ultimately, the majority of fans are convinced to pay ten bucks a month – the future of the music industry will be in the hands of the streaming companies and not the record labels. It is hard to imagine consumers wanting to return to physical copies — even if vinyl has gone through a revival of sorts.

And what does that mean for bands and artists? Well, forget about music ever providing the golden ticket anymore (not that it truly did before but that’s another story) — the sheer size of the catalogue at these streaming services means that the competition is immense. Why would anyone listen to my music when they can access some of the best music ever made in the last 50 – 60 years?!? There is no longer the budgetary concerns anymore. As a music fan myself, I can spend hours at a streaming service listening to virtually all the 70s progressive rock or say, all the 90s UK techno (or whatever else) that has been recorded.

It’s not impossible to carve a niche for oneself as a recording artist but that’s all it will ever be – a niche. Which means that expectations need to be toned down and a means to have time and money to write and record music become a premium. If this is not the attitude of young musicians, then they will be in for a rude shock.

So wake up. Technology now allows us recording artists to make music cheaply, but that also applies to everyone else and — in addition — access to recorded music has been at its highest level ever in the history of music. This present reality is what bands & artists need to assimilate and exploit in order to continue to have music making a satisfying proposition.

PoPINIONS

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Inch Chua at SingFest 2010. Photo credit: JY Yang

WHERE ARE WE NOW?

I am often asked about how the current Singapore indie music scene compares to what we had in the past. It’s a valid question, of course. Since the 90s revival and subsequent economic depression, the scene has been growing at a steady pace in the last decade or so.

To assess how far we’ve come, we need only look at two factors. First, the improvement of the technical abilities, musicianship and songwriting capabilities of our artists/bands and second, the expansion of the fan base – the increase of awareness, acceptance and approval amongst Singaporeans for local indie music.

As important as the first factor is – aided by the number of music schools that have proliferated across the island – the challenge has always to build up a fan base at home for homegrown music. Whilst still not ideal, there has been a marked improvement in that area.

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Back in 2010, I recall kids rushing to the stage when Inch Chua opened at SingFest but then walking away when they realized that she was ‘local’. Contrast that to the generous reception of local bands at music festivals today, where bands like The Sam Willows (above), Gentle Bones and others have the acceptance of the audience. Not only that but many artists/bands have rapturous EP/album launches where pundits actually fork out cash to watch their local heroes.

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And what about Inch? She has gone from strength to strength – chasing her dreams in the USA (see above) and elsewhere, and those kids in 2010 are probably cheering her on, whenever she does play back in her hometown.

There is much to be optimistic about but we must not rest on our laurels. We still do not have enough opportunities for indie bands/artists to play on a regular basis.

My wish list for 2015 and beyond?

(1) Venues to have residencies for our bands to develop their own music.

(2) More local bands opening for foreign bands.

(3) A regional touring circuit be established for our bands.

(4) Local bands breaking into overseas markets.

(5) Original music no longer a dirty word to Singaporeans.

There is so much work to be done but these are exciting times for the Singapore indie music scene.

… still there’s more … 

PoPINIONS

LET IT ALL HANG OUT!

It does seem that in order to succeed in pop music in 2014, one really needs to ramp up one’s sex appeal. Especially if you are a woman, of course. I’m no prude (far from it!) but it is a lil disappointing to think that a female artiste has to present herself in such a crass manner to win over the contemporary pop music fan. Don’t believe me? Well, take a look…

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… still there’s more …

PoPINIONS

PERFECT LOVE DRIVES OUT FEAR

Back in the 70s, the Government conducted a smear campaign against rock n roll and labeled it as ‘yellow culture’ meaning it was decadent and unsuitable for nation building blah blah fucking blah. But to be fair, many countries worldwide were unable to accept the hippie generation (including its originator, the USA) – it’s just that it was possible in Singapore to utterly destroy the thriving local music scene in order to stamp out this undesirable phenomenon. Which they duly did.

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MUSIC… OR NOTHING

Being involved in the music scene in Singapore is all about what one makes of the situation. Compared to a mere five years ago, there are many opportunities to fill your time with life-enriching activities. You just know where to look…

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On Thursday (21st August) I met up and interview Julie Edwards (above, left) and Lindsey Troy of LA-based blues-rockers Deap Vally and found them to be intelligent, beautiful women who knew exactly what they wanted out of life. Mightily impressed with them in that short space of time we chatted.

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SAVING THE SINGAPORE ENTERTAINMENT INDUSTRY

Copyright piracy is not new. Back in the 60s and 70s, this was rampant in Singapore. We had pirated LPs and cassettes selling at a fraction of what the original releases cost. Also, pirates were able to compile hit songs across various record labels – something the labels could not compete with. Also, many record stores would offer copying services to their customers, providing mixtapes at an affordable cost.

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PoPINIONS

The Canadian Squires

SHOULD ROCK MUSIC BE SUPPORTED BY GOVERNMENTS?

Back in 1965, a band called The Canadian Squires released a single called “Leave Me Alone”. That was a big mistake. In the mid-60s, Canadians did not appreciate music made-in-Canada. According to writer Ritchie Yorke, the question on the lips of most Canadian radio programmers was – “What’s the use of growing your own tomatoes if you can buy them inexpensively at the nearest supermarket?” Indeed, why support Canadian artists when American artists are so much better?

Who were the Canadian Squires? They would later move permanently to the USA, back a well-known folk singer called Bob Dylan and eventually become critically acclaimed artists in their own right as The Band. This was a familiar story in the 60s for Canadian artists as the likes of Paul Anka, Neil Young and Joni Mitchell had to go south to fulfill their musical dreams.

So what did Canada do about this problem? I quote this excerpt from Canadas Talent‘s A Brief Walk Through Canada’s Music History.

“The Canadian government eventually passed content legislation to support Canadian artists. Beginning in January 1971, AM radio stations were required to devote 30 per cent of their musical selections to Canadian content. It was a controversial move, but one that helped highlight Canada’s music culture and establish a “pop star” industry of its own. And in the 1980s and 1990s, the exploding youth culture helped change the face of Canada’s music industry.”

The Canadian government would also institutionalize various funding initiatives to support Canadian music. The Canada Music Fund is one such example. This Fund provides for the financial support of producing and promoting recordings, educational development of the music industry, aid to record labels and music entrepreneurs “to become increasingly competitive nationally and internationally and to play a leading role in the global digital economy”.

This proactive stance has proved very fruitful over the years. Think of the multitudes of successful Canadian artists in the last four decades – perhaps without these initiatives, you might have never heard of Rush, Barenaked Ladies, Drake or even Arcade Fire.

Canada’s success has been replicated in other countries like Australia and Sweden and is an excellent model for any country facing the same dilemma as Canada did in the 1960s regarding their music industry.

So, what is your response to the question I posed in my title?

By the way, this is the single that got zero airplay on Canadian radio in 1965 by The Canadian Squires…

(Thanks to Barney Hoskyns‘ brilliant bio of The Band – Across the Great Divide – which where I got the historical information from re: The Canadian Squires)

PoPINIONS

IF YOU HAVE NOTHING GOOD TO SAY…

A good friend recently suggested that I should emulate the renowned music critic Bob Lefsetz and cut loose on music and bands that I did not like – the proverbial ‘take no prisoners’ kind of commentary. Not that I haven’t done this in the 20 odd years that I have been writing about music and pop culture. And this includes telling the ‘truth’ about the music of local bands and artists as well. However, I find that it does not serve any purpose and often the targets of the criticism are not able to benefit from those remarks – so why bother?

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WHEN DID INDIE POP BECOME A BAD WORD?

I love music of all kinds and generally dislike attempts at pigeon-holing. But of course, when you are trying to write about music it often becomes impossible to talk about ‘genres’. Since 80s “indie pop” has been treated as the artistic superior of pop-rock (which originated in the 70s and included the likes of Styx, ELO and REO Speedwagon – all of which were detested by the snobbish indie pop pundits) with its pioneers including bands like Orange Juice, Aztec Camera, Lloyd Cole & the Commotions, Felt, early Primal Scream and of course, The Smiths. By the late 80s, it was fairly agreed that the defining conventions of “indie pop” was  jangling guitars, a love of ’60s pop, and melodic power pop song structures” and pop historian Jon Savage traced the origins back to the 60s (of course!) and to the eponymous third album of The Velvet Underground.

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PoPINIONS: HATERS GONNA HATE [OP/ED]

I am a people pleaser. Chronically so, in fact. Sometimes it hurts so much to realize that another human being actually hates me that I lose all rationality and respond in the wrong manner. Two wrongs don’t make a right. But in the final analysis, I’ve come to understand that you just can’t please everyone, no matter how you try.

My inherent inferiority complex and low self-esteem have been the bane of my existence but one truth I’ve learnt is that I can never control the way another person thinks or feels, I can only control my own response to this person’s opinion. Of course, there have been challenging negative experiences that have tested this principle to the hilt and whilst it has always been difficult to navigate those stormy seas, I think I arrive home, safe and sound at the end of each voyage.

The S-ROCK scene is nascent but growing. There are many players who are doing their part in their own way to improve the scene for musicians. The authorities are also involved in this process. It isn’t easy by any means – so much emotional and historical baggage to overcome but nothing worth fighting for ever comes easy. Scour through social media and you will, of course, find the ‘haters’ – folks who post potentially libelous statements against these players (yours truly, included) making accusations that are plainly inaccurate and unwarranted. Conduct a simple online search and you will discover these defamatory posts easily.

What can we do? Do we resort to legal means to protect our hard-earned reputations? Certainly, we would be legally entitled to do so but what good would that do, ultimately? Do we fight fire with fire – by posting similarly hateful statements targeted at these ‘haters’ – to name and shame them?

No, we take the higher ground – we simply ignore them. Not entirely of course – which is the whole point of this op/ed. If you’re reading this, dear ‘haters’, I would humbly ask that you would consider spending your energies in more productive activities and stop your futile personal attacks, especially if you truly love the S-ROCK scene. No good can ever come out of this course you are taking. Of course, this is a ‘free’ country and whilst you are entitled to your opinion, at least show respect to a fellow human being, if nothing else. Let’s agree to disagree but kindly stop the personal attacks. Thank you very much.

…still there’s more…

 

PoPINIONS

COME TOGETHER

I have been involved in the Singapore indie music scene (which for the sake of definition refers only to English language music) for slightly over twenty years (give or take) as a recording artist, performer, critic, mentor, teacher and manager. There have been numerous ups and downs in that time but what I do treasure the most are the many good friendships made. After all, isn’t that what it’s all about – no amount of success would be meaningful without the people to share it with.

As in any music scene, there are many stakeholders which have their own agendas and priorities (which is normal) and quite often one stakeholder may find that its interests may conflict with another stakeholder. This is unavoidable but the way to resolve these differences, I would humbly suggest, is a mutual understanding of what the important global issues are and where necessary making the necessary compromises for the greater good to address these important global issues.

I must confess that I am often guilty of focusing too much on my own issues and I can also see this negative trait in others as well. In truth, I understand where this attitude comes from but in the long run it is not beneficial to anyone as the scene suffers as a whole when there is disunity. Don’t get me wrong, I believe in an honest opinion but we (and I include myself in this) need to figure out how to say the truth in a loving and respectful manner so that we might be inclusive rather than exclusive.

I have personally encountered certain ‘ugly’ scenarios recently and this has only brought home the fact that as a scene we are still quite fractured and self-serving. If the stakeholders in the indie music scene cannot be bothered to commit to support the indie music scene, how then can be expect the general public to do so? Again, I include myself in this statement and have been seriously examining my own motivations when it comes to decisions made in relation to the indie music scene. The question I ask myself – Isn’t it more important for folks in the indie music scene to treat each other with love and respect than to be successful and to further one’s own interest at the expense  of another person?

Can we all do better? I believe so. We may be marginalized and we may be mocked but if we are united as one, then it will not matter.

… still there’s more …

PoPINIONS: THE FUTURE’S SO BRIGHT, I’VE GOTTA WEAR SHADES [OP-ED]

A few random thoughts came to mind whilst I was at The Sam Willows EP launch at TAB last night, supported by Charlie Lim and ShiGGa Shay. One, was that I witnessing the future of our Singapore indie scene as these young talented artists – with all the potential they possess – are in the best position to bring the indie scene forward within and without our shores. Two, how different the indie scene looked in 2012, compared to 1992.

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PoPINIONS: IN PRAISE OF SOPHISTICATED POP-ROCK

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So what is the old fart on about again?

“Sophisticated pop-rock music” – isn’t that a bit of an oxymoron? Maybe, in this day and age, when today’s version of “pop-rock” is labeled as “indie-alternative rock” and is designed to appeal to the hipster set. As regular PoP visitors will be fully aware, yours truly believes (as the late great music writer Ian McDonald expounded in his book The People’s Music), all the good music happened in the 60s and 70s – okay I am seriously paraphrasing here – and therefore the principles laid down by those magnificent music makers of that special epoch must be adhered to if you want “sophisticated pop-rock”.

So who is out there in 2012 who qualifies as purveyors of “sophisticated pop-rock”. Listen and learn.

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Renaissance City My Arse!

Skl0 is a Singaporean guerilla artist who has been responsible for street art that has been spotted around Singapore recently. On the sides of roads, she would paint “My Grandfather Road” and she would place stickers on traffic light posts which satirize the behavior of Singaporeans.

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THE MORE YOU IGNORE ME, THE CLOSER I GET

For my ‘official’ review of the Morrissey concert go here.

To be honest, I never thought I’d end up at the much-anticipated Morrissey concert. I can’t really afford the astronomical ticket prices nowadays and the relevant concert promoter basically does not believe in granting this site media passes (and has never done so). In any case, I was pleasantly surprised when Fred Perry Singapore offered me a VIP ticket no less (thank you, Cheryl Ann Lee/Hazel Tan) and so I ended up sweating bullets on Tuesday night with the rest of the throng of mostly thirty- and forty-somethings who gathered to see the Moz up close.

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AHEAD OF OUR TIME

In the coming weeks, 80s alternative rock icons Morrissey, The Stone Roses and The Jesus and Mary Chain will all play in Singapore! What is noteworthy is that it’s not just the older fans who are getting excited by these events but also the young indie rock music lovers as well.

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“You Say Yes, I Say No”

Opinions are like arseholes. Everyone’s got one. The problem with the interweb culture especially in relation to “hip and cool” music is that just like cheerleaders, popularity pretty much trumps everything else. Music itself is very subjective such that opinions vary so much when discussing any particular musical style or ‘genre’ or even the relative merit thereof. I mean, to use yet another proverb – ‘one man’s meat is another man’s poison’ – and opinions have to be put into perspective of the person espousing such opinion. In the final analysis, it’s all a matter of taste and there’s no accounting for taste.

Take the latest exercise in diluting the legacy of Queen – as remaining members Brian May and Roger Taylor are slated to perform with American Idol runner-up Adam Lambert (for the umpteenth time) at the upcoming Knebworth festival. For Lambert fans (predominantly music listeners in the flush of youth) this sounds like an excellent and may even seem like a tribute to the late Freddie Mercury but to those of us Queen fans who were actually alive when the band was in its prime, this appears to be offensive and an affront to the memory of Mercury and Queen. Nothing against Adam Lambert personally but May and Taylor should really know better. But as you can see, the differing opinions lay very much in the ‘generation gap’.

This same ‘generation gap’ rears its ugly head when discussing the relative merits of a band like Foo Fighters. Those of us who remember Dave Grohl as the drummer of Nirvana rather than the alt-rock icon that he has become, may find Grohl’s current status as the undisputed godfather of indie rock rather mystifying when the kids who revere him have probably never heard of Husker Du or Pixies (I assume that they have heard of Nirvana to begin with!). Which is why I was bemused at the online frenzy when the announcement of Foo Fighters‘ concert in Singapore was first made as personally, I have never much rated the Foo Fighters (probably not the confession to make if I ever want to attain any ‘indie cred’)…

Before the lynch mob gathers, this phenomenon is nothing new. I recall Wings fans not being aware of the Beatles or hard rock fans being repulsed by punk (“the bands can’t play”) in the 70s and the circle of life continues…but please don’t kill me just because you don’t like my opinion, alright???