Excuse me, while I wax political for a bit.
In the 60s, Singapore had a thriving pop music scene with top bands like the Quests actually out-selling the Beatles at times. However, in the 70s, the Government deemed rock music to be decadent and undesirable and basically threw the baby out with the bath water. Long hair was effectively outlawed and pop culture in general was discouraged to such an extent that the local music scene died. Thus, in the 80s, there was no local scene to speak of as Filipino covers bands dominated the musical landscape.
In the early 90s, a revival of S-ROCK took hold as a combination of BigO magazine, supportive radio stations (Heart 91.3) and DJs X’Ho and Suresh Menon put Singapore music at the top of the radio charts and into the public consciousness again. But sadly, this revival did not last as the 1997 Asian financial crisis put money concerns back high on everybody’s agenda.
However, in recent times, the S-ROCK scene has once again been in the ascendancy as the Government has realized the value and role of S-ROCK in making Singapore a vibrant global city. Which is why in January 2009, Mediacorp TV will be debuting a live music programme featuring S-ROCK!
Live n Loaded promises to be more than just another music variety show as it will be on all media platforms – TV, Radio, web and print – and will “expose” local music acts and “showcase” local, regional and international music stars in front of 4.8 million people in Singapore, live every week.
Not only that but aspiring artists/bands can create profiles and upload music and stuff so that the general public may decide who is worthy to perform on the show.
Well, that’s the concept, anyways.
Personally, I think it’s about time and always better late than never!
Power of Pop will of course be on hand to cover this significant S-ROCK event and hopes it will indeed achieve exposure for the S-ROCK scene.
First off, this Saturday, at Scape, you can catch Astroninja, Allura, A Vacant Affair, Plainsunset & Vertical Rush. Then the live taping of the show on 27 January 2009. 8.30pm every Tuesday with the first show to feature Great Spy Experiment, Electrico and Ling, amongst others.
Check out Live n Loaded’s web page.
…and there’s more…