This is meant to be a review of the final night of Music Matters. Of course, with so many bands playing out the closing night for this three-day conference, it would be churlish for me to even pretend to be complete or objective…disclaimer aside, let’s dive into it, shall we?
Music Matters Live is a showcase, a chance to present a live demo in the flesh to the right people, the people who could potentially help to push music careers to the next level. This is a chance for the public to see the music business in action. Although the various acts are required to present their music in a live festival-type setting, this is not a concert situation where everyone in the crowd already knows who they are and has paid for a ticket to see them performing live onstage. This crowd is different, this audience consists of more discerning listeners who have probably heard thousands of bands worldwide that may sound somewhat alike… so how do you grab their attention?
For what it was worth, Music Matters Live 2012 was extravagant, and spectacular like fireworks on display.
In local, Singaporean context, it is a free three-days music event in conjunction with Gaming Matters and Digital Matters, it is like a musical discovery journey out amongst the 8 participating venues in the urban, nightspot jungle of Clarke Quay (my workplace)!
My perspective on Music Matters 2012 was straightforward enough. Even though I am involved in the local music industry as a journalist and a manager – not to mention as an EXCO member of the newly formed Singapore Music Society (SGMUSO) launched at Music Matters 2012! – first and foremost I went as a FAN. And as a FAN, I thoroughly enjoyed myself for the two-day duration! After all, I got to meet two legendary rock n’ roll figures – producer Bob Ezrin (left) and manager Peter Jenner (right) – who have been involved and associated (and WORKED) with many of my favourite bands/artists from Pink Floyd to KISS to The Clash to Peter Gabriel to Robyn Hitchcock and so on.
Besides the ELEVEN Singapore acts being showcased at the upcoming Music Matters Live (from 24th to 26th May at Clarke Quay), there are several premier foreign acts that will also grace the festival whom should not be missed. If you were wondering which ones to check out, here are our recommendations.
Supported by Singapore Tourism Board and Infocomm Development Authority of Singapore (IDA), Music Matters is the pioneer music industry event in the Asia Pacific region and is a gathering of key players in the global music industry, it is the annual meeting place of the entire value chain of the music business, from artists and mangers to record labels, promoters and music publishers.