KEVIN SAYS …

Now, some of you dear faithful readers are aware that Power of Pop is a labour of love for me. Coming out from more than five years writing for BigO (Before I Get Old) magazine and attempting to take advantage of the opportunities afforded by the internet, I launched my own reviews webzine in the late 90s. I was fortunate enough to get support from a couple of independent record labels from the USA(viz. Not Lame, Jam), which specialised in the melodic rock genre, called ‘power pop’. Thus was born Power of Pop! Geddit?

Ever since BigO stopped publication in the early 2000s, I had tried to figure out the best way to present the webzine and it was always been difficult to keep things consistent in order to get any commercial traction. Along the way, I wrote for many other magazines – both online and print – before revamping completely in 2008. This coincided with a renewed commitment to cover the Singapore indie music scene – I both the domain name powerofpop.com and engaged a web designer to arrange Power of Pop into a WordPress ‘blog’ of sorts. I had entertained certain notions that I should consider Power of Pop a commercial entity, took on external writers and tried to increase web traffic. But I lacked the stamina or the will to feature pop music entertainers that I felt were not making artistic music worthy of my time and effort. In recent times, Singapore blogs and webzines have emerged to fill in the gap in music coverage that once was too evident. This blogs/webzines have even started giving more attention to local music as well! Which brings me more or less to 2015.

Where does Power of Pop now stand in the scheme of things? Purely for my self-amusement, I think. One of the rules of music journalism is to be objective and to write in the third person. I believe that in order to move forward, Power of Pop is going to be more personal, more idiosyncratic, presenting my individual taste in music, film, comics, books etc. Musings about pop culture from my unique perspective. So yet another re-invention of my almost two decades old vanity project is on the cards. Hope some of you will stick around! Thanks for your support, always!

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