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This morning the world woke up and if you had iTunes, you would have been asked whether you wanted to sign up for Apple Music.

Yes it’s here, the latest streaming service. There were a few minor hiccups signing up before the video starting playing about how Apple Music is changing the face of the music industry but once one got down to brass tacks, it was exactly the same service as Deezer, Rdio, Spotify etc etc etc.

Except that in three months time, you can only access Apple Music if you subscribed for $10 a month. So if you signed up for the free trial and want to go back to your free accounts at the other services, remember to deactivate the auto-renewal function.

Colour me unimpressed.

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