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Power of Pop

Let me introduce myself…no, I’m not a man of wealth (yet…) and as for taste, well there is ample opportunity on this site to judge for yourself.

I am Singaporean, of English-Portuguese-Chinese descent. I split my time between music, writing & part-time teaching at the Republic Poly and Temasek Poly and running my own music company, KAMCO Music. I am also the Treasurer of the Music Society, Singapore (SGMUSO).

Not only that, what I am, is a POP fan.When I say – ‘POP’ – I don’t mean the flaccid image-obsessed talentless hacks that dominate the radio waves and TV screens of today. I am talking about pop with POWER!

My dictionary defines “power” in terms of “physical, mental and moral strength”. In musical parlance I would add spiritual and emotional qualities to that interpretation or simply “heart & soul”. At the glance, this would include God Only Knows, I Second That Emotion, Substitute, Strawberry Fields Forever, Rebel Rebel, Love of the Common Man, Going Underground, The Mayor of Simpleton, Man Out of Time and so on and so on.

Therefore, I am talking about merit and value judgements. That’s what makes it difficult but this is necessary in order to do justice to some of the great pop music ever produced. If music is indeed able to make you feel and think, then it must be important enough to warrant greater consideration and thought than trivial labels. Sorting the wheat from the chaff is not an easy task but that is what the Power of Pop is all about and anything less would just not do.


I have been seriously writing about pop for over two decades years now. You can find some of my published opinions in the pages of Amplifier & Pop Culture Press in USA and Bucketfull of Brains in the UK.

As a Singaporean, I’m also interested in promoting the best of Singapore rock and hope that you will also discover the joy and beauty that is evident in our homegrown music scene. I am currently a freelance writer also with Singapore newspaper, TODAY. Find out more about Singapore rock here.

But… Power of Pop is more than just music, you will also find my thoughts and views on film, TV, comics and books as well. Not to mention the joys and tribulations of being a fan of Tottenham Hotspur. So there’s something for everyone here at Power of Pop!

So, thanks so much for visiting Power of Pop, hope you have fun and pick up on some great pop. I always appreciate feedback and you can contact me here. Find out more about our review policy.

And… I’m also a singer-songwriter and you can listen find out more here. In addition, I write music for film and TV, most notably I scored Eric Khoo‘s 12 StoreysBe With Me and My Magic. I am always looking for freelance assignments, whether in writing, editing, music or even artist management, if you interested to engage my services, drop me an email here.


Kevin Mathews

… still there’s more …

Power of Pop is an imprint of KAMCO Music.

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 Posted by at 11:06 am

  3 Responses to “ABOUT POWER OF POP”

  1. Ni Hao Kevin,

    As the Promotional Director of the Nashville based indie rock

    band, The Horror Vacui, I have included these files and

    streaming links for your perusal.

    THV are currently promoting

    their newly released EP, Scissor Crystal Eyes. They have been

    playing heavily in the Nashville and larger Middle TN area since

    2011 and have enjoyed increasing attention on the internet and


    I feel their songs are well-constructed and the

    recordings are market-ready. I’ll follow up with you in a few

    days to see if you need any further information. Feel free also

    to contact me should you have any questions. Thanks in advance

    for your time and consideration.


    Joe Zboch
    The Horror Vacui PR & Promotions

    Listen to the full-length version of The Horror Vacui’s new EP, “Scissor Crystal Eyes” at http://www.thehorrorvacui.bandcamp.com

    “THV is a band that takes me back to the days of when music meant something”

    -Derek Garten (Producer, Mixer, Engineer – OMNI Nashville, TN)


    “Energetic, high octane rock and roll with melodic hooks that go

    through your soul. That’s what I feel every time I listen to The

    Horror Vacui. Having been an entertainment lawyer for 35 years,

    I listen to dozens of new acts every week. The Horror Vacui

    stand far and above the others with their musicianship,

    songwriting and heart-pounding beats.

    Give them a listen… you won’t be


    -Wayne Halper Esq,

    (Capitol Records / Former CEO Dreamworks Records Nashville / Former Treasurer of The Academy/Grammies)

  2. Hi,

    I would first like to say that I really like your blog, It’s very interesting.
    Your blog on new and current artists are exciting, and personally well received
    At Downtown Artists we work with a lot of new artists but one that currently really excites us is Tasha Pyne.

    As over the years you’ve written about many Pop artists, I feel you might like Tasha Pyne, as she is new, young, sexy and can also sing.
    If you could spare some time to look at Tasha this would be great as we would really appreciate your opinion on her even if you decide not to write about her in your blog.
    Tasha is about to release her Debut EP ‘Clueless’, and has created a behind the scenes video with Apple®.

    Please see the Link below to Tasha Payne Press kit:


    Link to the behind the scene video: http://youtu.be/pf31ZlLGEYo

    Look forward to your assistance.
    Downtown Artists

  3. Just retrieved your comment from spam. Can you send your review request to info@powerofpop.com, please.


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